![]() For all its oddball choices Nintendo generally knows what it's doing when it comes to generating buzz - and certainly making money. The fact is, Galaxy 2's exclusion generates long-tail chatter about the game that it wouldn't otherwise have: we're writing about it you're reading about it. "I think so? Argh, it feels kinda incomplete without it. The rumours said it would be, didn't they?" ![]() "I hope so! It's up there with the first game for me - maybe even better. "I know, right? I wonder if it's coming? I've been reading theories about why it wasn't included. "Yep! It's good, but where's Galaxy 2, man?!" When's Breath of the Wild 2 coming again?" Let's imagine two hypothetical scenarios, both conducted over a Zoom call with your pal.įirstly, Nintendo releases 3D All-Stars with Galaxy 2 included: Theory #8: It's a marketing strategy to keep fans talking about it We'd wager that the plan is to set them all separately-for, say, $15-20 each–from April 2021 onwards, and that Galaxy 2 will be magically added to the eShop lineup to soften the blow for everyone who jumped on the collection for fear of missing out. That Nintendo would prevent people who buy a Switch after 31st March 2021 from paying money for these games is unimaginable, though. ![]() We’ve seen this limited-time release strategy recently with tiny digital (and free) game Jump Rope Challenge, but a full-fat first-party physical release is a totally different ball game. So, as a ploy to bolster Nintendo’s 2020 financials, it's certainly cunning. With competition from a new generation of consoles, Nintendo wants to tie in as many people as possible for stocking fillers this year, and this limited-time tactic is one way to do that. The March 31st 2021 deadline to buy the game happens to coincide with the end of the financial year, and this approach will encourage anyone sitting on the fence to buy the game regardless, while also ensuring everyone pays full price for it - this one won't be part of any summer sales! Consumers are smarting from the economic events of 2020 and this Holiday season is going to be fiercely competitive between companies vying for your cash. ![]() The limited-time availability of the game-in both physical and digital formats, remember-is puzzling. So, while we're certainly not grabbing our pitchforks and preparing to march (with masks, of course) on Nintendo HQ, it still begs the questions: Why is it missing from Super Mario 3D All-Stars and why did Nintendo not mention the game at all in its historical roundup at the end of the Direct broadcast? Indeed, Nintendo Life readers voted it into the top 10 of their Game of the Decade picks. The game is a favourite at Nintendo Life Towers we waxed lyrical on its ten-year anniversary and it was one of our Staff Picks for Game of the (previous) Decade. The internet, predictably, wasn't impressed, with thousands taking to social media to voice their confusion at Galaxy 2's exclusion. Not only that, but it was also omitted the montage of significant Mario releases that appeared in the final few minutes of the Super Mario 35th Anniversary Direct broadcast. As many Mario fans noticed yesterday, Super Mario Galaxy 2 is missing from the long-rumoured (and otherwise tasty-looking) Super Mario 3D All-Stars collection. ![]()
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